To effectively reach audiences, we employ a diverse array of tactics that allow brands to educate customers on products and services, as well as establish a level of trust through strategic storytelling.
We work with disruptive brands we believe in and that inspire us. At our core, we strive to build strong relationships with our clients to become not only strategic partners but extensions of their team. We understand that it takes a village to run a brand, and we thrive on collaboration with other agencies to create successful campaigns.
Our consumer team brings decades of experience spanning industries from food & beverage to beauty and retail. Whether we’re working with Fortune 500 companies or start-ups, we understand the demands and attention that comes with being a consumer-facing brand and we have the expertise to support all PR and digital needs.
We specialize in:
OUR CLIENTS
Our clients are our lifeblood. What gets us excited? Launching innovative, creative campaigns that generate buzz and increase ROI. From B2B tech giants to the most popular consumer brands, our integrated marketing services are uniquely tailored to solve your brand's needs. Ready to team up?
CAPABILITIES
To effectively reach audiences, we employ a diverse array of tactics that allow brands to educate customers on products and services, as well as establish a level of trust through strategic storytelling.
From company announcements to inserting brands into relevant trending news, securing coverage is the bread and butter of what we do.
This sector of the industry has grown two-fold over the last several years, and we believe influencer partnerships and like-minded brand alignments are an important, authentic element to any program.
While our goal is always to secure earned media coverage, peppering in sponsored content with digital publications like Buzzfeed, PopSugar or Well + Good, is an ideal way to supplement content through a dedicated feature.
Whether it’s a CEO, CIO or COO who has a unique POV on the category, trends, or culture we can develop a dedicated program to amplify their presence through bylines, speaking opportunities and awards.
Audiences want to feel like their opinions and recommendations matter to a brand and they absolutely do! With strategic communication, we ensure consumer sentiments are validated online through regular engagement on brand-owned social channels.
We understand that SEO no longer sits on its own lane. To be truly effective it needs to be woven into a wider communications approach, with multiple channels impacting search success.
A main component of converting media coverage to a sale is continued positive exposure. To ensure consumers are noticing brands on the proper channels is key, and we help to bolster this effort through data utilizing SEM, PPC, paid social amplification and display.
Whether planning a launch or just looking to amplify media presence, we’ll act as an extension of every brand team to always provide strategic thinking, creative brainstorming, and a strong POV on tactics you’re considering.
OUR WORK
At CES 2019, team LEWIS was tasked with helping Groove X launch its first product to the U.S. market. LOVOT, the brand’s robot who just wants to love stole the hearts and stories of media at CES. With LEWIS' help, the cuddly robot incited a flurry of feature stories and social media posts from top-tier media.
LEWIS’ outreach began just a few weeks prior to the start of CES where the team worked quickly to secure in-booth meetings as well as interviews at Groove X’s suite at the Aria Hotel. In total, the LEWIS team helped cement LOVOT as the robot to see at CES 2019, resulting in 350+ media placements, 25 tier-one media placements, 60+ media stop-bys at the Unveiled booth and The Verge “Best of CES” Winner in Robotics.
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CASE STUDY: BAREMINERALS
bareMinerals, a leader in mineral makeup and skincare, wanted to stand out during the holiday season in a market dominated by larger competitors and resellers.
LEWIS developed an advertising campaign that increased year over year revenue and Return on Ad Spend (ROAS). To reach new consumers, display ads were created to highlight new product launches and promotion periods. Core to the campaign were retargeting tactics to gain new customers and close purchase loops. In addition, SEO work ensured bareMinerals first position on all brand terms being searched.
What resulted? bareMinerals saw 4% total revenue growth during the holiday season alone. Brand term impressions grew 32% and overall revenue for Cyber Monday increased 71%.
CASE STUDY: SKULLCANDY
Skullcandy, a leader in portable audio equipment, tapped LEWIS to audit their existing paid search and SEO strategies in order to increase efficiency.
We built an integrated strategy and utilized paid search to own branded keywords while shifting the SEO focus on driving rankings for highly competitive non-branded keywords. SEO optimizations resulted in first page rankings for several highly influential keywords and growth of nonbranded keyword rankings by 774% and organic search revenue by 41%.
Overall ROAS increased 67% year over year and cost per conversion decreased 45%.
Don't worry, we don't bite.